Category Domination System™ Train the Trainer

The observation

Your recommendations are right, and they end up in a drawer

You diagnose well. You deliver a solid report, a presentation to the executive committee, an action plan. Three months later, the sales team is back to its habits, the CRM is used as an address book and management wonders what has really changed.

When it's time to renew, your day rate is compared with that of the firm across the street. As long as you sell time and recommendations, you remain one consultant among many, judged on price.

The turning point

Leaders no longer buy advice, they buy a system that executes

A tool cannot execute a strategy that no one has clarified. And a clarified strategy is worth nothing if no one checks every day that it is being applied.

The Category Domination System™ links all three: it names the industry's flaw, translates it into a commercial architecture delivered in a CRM, then activates an agent that checks execution every day. At the end of the engagement, your client does not keep a report, they keep a system that works for their category.

The method

The three V.I.E.™ pillars you learn to deploy

V — Vision

Identify the systemic flaw in the client's industry and define the category they can create.

Lead the strategic and commercial diagnosis
Write the Category Design thesis
Build the name, the proprietary language and the leadership narrative

I — Intelligence

Translate the vision into a commercial architecture and deliver it in a ready-to-use CRM.

Segments, narrative angles and referrers
Scripts, objections, answers and proof
Workflows and a three-level dashboard: the day, the activity, the market

E — Execution

Activate DJAGUEU Impact Intelligence, the agent that checks every day that the strategy is being executed.

Set up the seven automatic reports
Set the data governance rules
Support teams through to the first measured results

The key skill

Knowing how to read an industry's flaw, without ever copying a file

Banking has industrialised its processing, never its sales conversation. The insurer measures everything about its portfolio, and nothing about the conversation that produced it. In retail, customer knowledge leaves with the salesperson. In consulting, two or three partners carry everything.

Each flaw reads differently depending on the sector: that is the perspective the certification teaches you, so that each engagement is designed for its client and never adapted from another.

The programme

Four steps to your licence

Understand. The logic of the Category Domination System™, the V.I.E.™ method and systemic flaws by sector.
Practise. Lead each phase of the engagement on a real case: weeks 1 to 4 Vision, weeks 5 to 8 Intelligence, weeks 9 to 12 Execution.
Sell. Spot the companies where a category is achievable, lead the strategic conversation, scope and price the engagement.
Get certified. Final assessment on a complete case file, then a certified trainer licence.

Your kit

The tools you use from your very first engagement

The templates for the diagnosis and scoping interviews.
The template for the Category Design document and the leadership narrative.
The structure of the CRM, segments, workflows and three-level dashboard.
The templates for scripts, briefs and the objections, answers and proof matrix.
The data governance grid and the gain measurement grid.
The sales kit to present and sell the engagement.

The opportunity

A 12-week engagement is worth far more than a day-rate service

Banks, insurers, retailers, consulting firms, asset managers: every sector has its flaw, and every leader compared on price is a potential client. You no longer sell days of consulting: you sell the creation of a category, delivered with the system that keeps it alive.

The proof

A system designed by a leader who convinced 367 boards of directors

Armand Djagueu, founder of the Global Asset group, met 367 boards of directors, signed 200 client companies and more than 8,000 management agreements representing more than 700 billion in assets. He is the author of The Impact Manual™ and co-author of Success Redefined alongside Jack Canfield.

80

unkept commitments tracked and dated in a single Monday, across two salespeople

338

dormant prospects qualified and ranked by value

12

reports sent per week, approximately, with no manual trigger

Volumes observed on analysed cases. They show the nature of the tasks removed and do not constitute a promise of results.

✅ This certification is for you if

You are a consultant, executive coach or former sales director.
You have access to company leaders, or know how to approach them.
You want to sell premium engagements rather than days.
You are comfortable with a CRM and ready to run an execution agent.

❌ It is not for you if

You are new to coaching: start with DJAGUEU IMPACT Certified Coach.
You are only looking to install CRMs.
You do not want to commit to 12-week engagements.
You prefer recommendations to measured results.

Frequently asked questions

Your questions before getting certified

What level of experience is required?

Experience in consulting, executive coaching or sales management is recommended. If you are just starting out, the DJAGUEU IMPACT Certified Coach certification is a better fit.

Do I need to be a CRM or artificial intelligence expert?

No. You need to be comfortable with a CRM. The certification teaches you to structure the engagement's CRM and to set up the DJAGUEU Impact Intelligence agent with your client.

How is the DJAGUEU Impact Intelligence agent provided to my clients?

It is activated as part of the engagements you lead under licence. The precise terms of access and billing are given to you with the licence.

What is the difference with the Implement DJAGUEU IMPACT Method certification?

Implement covers the four pillars of the method in organisations. Category Domination System™ Train the Trainer certifies you on the complete 12-week engagement: the category, the delivered CRM and the execution agent.

What does the licence include?

The right to sell and lead the Category Domination System™ engagement under the DJAGUEU IMPACT™ brand. The precise terms (duration, territory, use of the brand) are given to you at certification.

How does the assessment work?

You present a complete engagement file, from diagnosis to setting up execution. You receive detailed feedback and can retake it if needed.

$6,997: is it worth it?

A single 12-week engagement is usually invoiced well above this amount. You can also pay in 3 monthly instalments of $2,449. Let's talk about your market on WhatsApp if in doubt.