Sovereignty Leadership for African Entrepreneurs Train the Trainer™
Train the entrepreneurs who will turn our raw materials into brands
The trainer certification for the 100-day protocol, with an exclusive licence
The observation
Africa exports its raw wealth and buys it back processed
Cocoa leaves at $2.4 per kilo and comes back as chocolate at $35 per kilo.
Shea leaves at $2 per kilo and comes back as cosmetics at $200 per kilo.
Cotton leaves at $1.5 per kilo and comes back as textiles at $50 per kilo.
This 3,000 to 5,000% gap impoverishes the continent, and it will only close with thousands of entrepreneurs trained to transform.
The solution
Multiply the programme by becoming a certified trainer
Sovereignty Leadership for African Entrepreneurs™ takes an entrepreneur, in 100 days, from their blocks to the launch of their own brand. By getting certified, you teach this protocol in your territory and become a reference of the DJAGUEU IMPACT™ method.
The method
What you learn to pass on
The 100-day protocol, step by step.
Choosing a value chain among more than 485 manufacturing value chains worth more than $638 billion a year.
The minimum viable product and the local test, to launch small and fast.
Capturing the margin and opening up to international markets.
The author
A protocol designed by an African builder
Armand Djagueu is the founder of the Global Asset group. He led the dematerialisation of more than 700 billion in financial assets and has trained more than 1,000 leaders across Africa. This protocol applies the DJAGUEU IMPACT™ method to a precise question: how to turn our resources into brands.
✅ This certification is for you if
You are a coach, trainer, consultant or economic development professional.
You want to support African entrepreneurs towards local transformation.
You are ready to run 100-day cohorts.
❌ It is not for you if
You want to launch your own product: take Sovereignty Leadership for African Entrepreneurs.
You do not want to follow a precise protocol.
You don't have the time to support participants over 100 days.
Frequently asked questions
Your questions before getting certified
Do I need to have launched a product myself?
No, but entrepreneurial or coaching experience is a real plus. The certification gives you the complete protocol.
What does the licence include?
The right to teach the 100-day protocol in your territory. The precise terms are given to you at certification.
Can I train groups funded by institutions?
Yes. Ministries, NGOs, incubators and banks are natural clients for this programme.
How long does the certification take?
You go at your own pace, with a few hours a week, then the final assessment.
How does the assessment work?
You run a session in front of a test group and present your launch plan. You receive detailed feedback.
$2,997: is it worth it?
A cohort of participants or an institutional contract usually pays back the certification. You can also pay in 3 monthly instalments of $1,049. Let's talk about it on WhatsApp if in doubt.
Sovereignty Leadership for African Entrepreneurs Train the Trainer
$2,997
or 3 monthly instalments of $1,049