The certifications
Choose the audience you want to transform
The five certifications share the same principle: learn, pass on, monetise. They differ in the audience you support: local businesses, entrepreneurs, African entrepreneurs or organisations.
Programme 1 · Local businesses
DJAGUEU IMPACT™ Certified Coach — Local businesses and “Made in” brands
An unlimited market: transform neighbourhood businesses and build recurring income.
Millions of “Made in” promoters and small traders work tirelessly and remain invisible. You become the transformation partner who takes them from survival to growth.
See the programme details
Their ideas never materialise, their shops survive without thriving, and they compete on price instead of naturally attracting their customers. Your future clients are everywhere:
food and hospitality: restaurants, bakeries, snack bars;
construction and crafts: masons, carpenters, painters;
transport and logistics: motorbike taxis, small delivery fleets;
retail: mini-markets, hardware stores, clothing shops;
beauty and well-being: hair salons, spas, barbers;
agriculture and livestock: cassava, chilli, mango, cocoa, cotton, milk, cheese…
With a proven, reproducible protocol, you can support 10, 20 or even 50 clients at the same time. Each engagement becomes premium income, thanks to the exclusivity of the certification.
Programme 2 · Train the Trainer
Sovereignty Leadership — Train the Trainer Certification
Train the builders, deploy the transformation, multiply your impact and your income.
The Sovereignty Leadership programme turns professionals and entrepreneurs into sovereign leaders. Become a certified trainer coach and teach this method to your own clients.
See the programme details
You will be qualified to:
help your clients identify their blocks (unclear vision, toxic beliefs, limiting mindset) and activate their potential;
support each participant with the protocols for clarity of intention, vision alignment and entrepreneurial method;
guide professionals, students and traders to turn their potential into a concrete roadmap.
You receive an exclusive licence to teach the Sovereignty Leadership framework, ready-to-use training tools and the opportunity to build a premium practice.
Programme 3 · Train the Trainer
Sovereignty Leadership for African Entrepreneurs™ — Train the Trainer Certification
Train the builders of African brands, multiply your impact and your premium income.
Africa still exports its raw wealth and buys back finished products up to 50 times more expensive. Become a certified trainer coach and support the entrepreneurs who will build competitive African brands.
See the programme details
You will be qualified to guide your clients to:
break the blocks and beliefs that keep Africa dependent on raw materials;
identify their niche among more than 485 industrial value chains, worth more than $638 billion a year;
design and launch a minimum viable product in 100 days, first for the local market and then internationally;
capture the margin at the source and create African brands able to win global market share.
You get an exclusive licence and codified training tools, and every engagement becomes a source of recurring income.
Programme 4 · Train the Trainer
Implement DJAGUEU IMPACT™ Method in Organizations — Train the Trainer Certification
Train, guide and deploy the method in tomorrow's companies.
For coaches who want to support leaders, managers and institutions. You become the official relay of the DJAGUEU IMPACT™ method in organisations, on premium contracts.
See the programme details
You will be qualified to pass on and deploy the four pillars:
Leadership Category Design™: help companies create and own their market space;
DJAGUEU Identity Code™: help leaders clarify and embody their authority;
Purpose Activation Architecture™: turn an organisation's purpose into an engine of wealth and impact;
Magnetic Strategy Ascension System™: deploy the strategy of clarity and attraction.
Your role: train teams, support leaders and move organisations from theory to action with an operational protocol. Your market: companies, governments, universities and large NGOs.
Programme 5 · Train the Trainer
Category Domination System™ — Train the Trainer Certification
Lead the engagement that makes a company the leader of its own category, with your clients.
For consultants, executive coaches and former sales directors. You learn to deploy the 12-week V.I.E.™ engagement: the category, the commercial architecture delivered in a CRM and the agent that checks execution every day.